Becky Ebenkamp

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P&G’s ‘Rouge’ Goes Nationwide

Convergent TV

NEW YORK Procter & Gamble is gearing up for the nationwide launch of its health and beauty magazine, Rouge. The title has been in test markets in the U.S. and [...]

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Brands Join Virtual Gift Giving on Twitter

Performance Marketing

LOS ANGELES Twitter’s 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar, which has launched a marketing platform for the [...]

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Brands Join Virtual Gift Giving on Twitter

Brand Marketing

Twitter’s 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar, which has launched a marketing platform for the social media [...]

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Coke Gets Extra Fizz From Live Nation Deal

Brand Marketing

Coca-Cola has entered into a multiyear marketing and sponsorship alliance with Live Nation, the world’s largest concert promoter. As “the official soft drink of Live Nation,” Coke will develop cross-marketing [...]

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Coke Gets Extra Fizz From Live Nation Deal

Brand Marketing

LOS ANGELES Coca-Cola has entered into a multiyear marketing and sponsorship alliance with Live Nation, the world’s largest concert promoter. As “the official soft drink of Live Nation,” Coke will [...]

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KLM Watches Traffic Take Off

Brand Marketing

KLM Airlines is harnessing the influence of YouTube star “Mr. Safety” to fuel a promotion touting the airline’s reach to exotic destinations. The promo, designed by branded entertainment studio Madison [...]

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Coming to a Mall Near You: Coke-Sponsored Movie-oke

Brand Marketing

Coke Zero and L’Oréal are getting ready for their close-ups by sponsoring the Yoostar Casting Agency Tour, a nine-city crosscountry jaunt with 25 stops at college campuses and malls to [...]

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Old Tyme Hot Dogs Get New Design

Brand Marketing

Before: Kayem’s packaging needed to say goodbye to the banner proclaiming “DELI” since consumers didn’t know what that meant. Also needed? Some color correction and a more prominent logo.The idea: [...]

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Togo’s Launches Its Meatiest Marketing Push

Brand Marketing

With a marketing budget no bigger than a breadbox, San Jose, Calif.-based sandwich shop Togo’s is the latest QSR to engage in a media meat war. In local TV and [...]

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Preschool Brand on Fast Track

Brand Marketing

LOS ANGELES Licensing industry vet Maureen Taxter has been appointed to the newly created position of svp, U.S. consumer products at London-based children’s entertainment company Ludorum. Taxter’s first priority will [...]