Azam Khan
Tapjoy and PapayaMobile Team To Deliver Social Game Discovery on Android
Performance Marketing
Tapjoy and PapayaMobile today announced that they are partnering to launch Social Marketplace that provides users with recommendations on which apps to download. Both companies have released a flurry of [...]
Q&A with Q-Games on PixelJunk Monsters Online for Facebook
Performance Marketing
As console developers continue to expand to social and mobile platforms, I had a chance to get with Bear Trickey, Jesse Venbrux and Zach Aikman of Q-Games who recently launched [...]
6 Key Attributes To Demand From Your Sobile Analytics Provider
Performance Marketing
Analytics are a means to an end – not an end themselves. Mobile app publishers need to be able to answer the “how, why and what” questions from the data [...]
Google Launches Business Pages
Performance Marketing
The search giant announced the launch of Google+ Pages today that will let businesses connect with fans in a manner similar to Facebook Pages. These businesses will receive corporate accounts [...]
Cross-Platform Flexibility Gives PlayPhone’s PXP an Edge
Performance Marketing
Revenues from virtual goods sales in social games is growing exponentially each year and has the potential to reach $4 billion globally by 2016. Nonetheless, successfully monetizing social games is [...]
Game Personalization Platform Lets Developers A/B Test Virtual Items
Performance Marketing
Personalization in games is less talked about compared to various other topics such as distribution and monetization. That's because it is difficult to discuss as actionable insights get lost among [...]
GREE, DeNA and the Mobile Social Gaming Wild West
Performance Marketing
Mobile social gaming network GREE has recently announced its plan to launch a cohesive mobile gaming platform by mid 2012. In addition, the Japanese giant is also projecting net sales [...]
Smule Raises $12M Round As It Continues Hiring Spree
Performance Marketing
According to a recent SEC filing, music app developer Smule has raised $12M in another round of funding after having previously raised $13.5. Best known for its popular mobile apps [...]
Social Media Adoption and Fortune 500 Companies — Have They Reached their Peak?
Performance Marketing
Fortune Magazine annually tracks America's largest corporations due to their influence in the business world. For this study, Academics from Center For Marketing Research Dartmouth examined the social media activity, [...]
AdKnowledge Acquires Facebook Advertising Solution Provider AdParlor
Performance Marketing
Facebook ad solutions provider AdParlor, which has been around the block for quite some years now, has recently been purchased by Adknowledge,a move that will help this large privately held [...]