Anthony Crupi


Magna Global Eyes 6% Rise in U.S. Media Sales

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency previously had projected a lift of 5.5 percent, to $167.1 billion.

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to rush into a paradigm shift. But nothing could be further from the truth.

Rivalries Abound in CBS Thursday Night Football Slate

The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of the matchups are strictly from nostalgia.

FX Networks, MillerCoors in 3-Year Partnership Deal

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the delicacy with the Champagne of Beers. 

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar.

The 2014 Upfront Preview

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a) […]

Salem Scares Up Big Numbers for WGN America

The series premiere of WGN America’s first original scripted series, Salem, scared up some big numbers Sunday night, averaging 1.52 million viewers and a 0.5 rating among adults 18-49.

F@¢K Yeah! HBO Renews Veep, Silicon Valley

HBO has picked up its merrily profane Beltway comedy, Veep, for a fourth season, while locking in the newbie Mike Judge strip, Silicon Valley, for a second run. 

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are leaving hundreds of millions of dollars in ad sales revenue on the table.

Fizzy, Busy Finale for ABC’s Scandal

With no fewer than four broadcast series calling it a day, Thursday night was a time for cliff-hangers and farewells. But as has been the case throughout the season, only one of these shows delivered a blockbuster audience.