Anna Rohleder
Budweiser Insists Its Clydesdales Aren’t Going Anywhere
Brand Marketing
No, Budweiser is not putting its Clydesdales out to pasture.
Heineken Is Cannes’ Marketer of the Year
Brand Marketing
The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June.
Music Giant Sony Questions the Value of ‘Freemium’ Music Streaming
Brand Marketing
Soon everyone may have to pay to stream music. In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial [...]
The U.S. Justice Department Wants to Strike Down a Major Movie Advertising Merger
Brand Marketing
If this were a preshow at the movies, it would be time to get more popcorn.
SheTaxis App Lets Women Hail Female Drivers
Performance Marketing
The latest entrant in the increasingly contested taxi and ride-share space is going niche.
Science and Tech Publisher Purch Bolsters E-Commerce
Performance Marketing
From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of its most popular websites—Space.com and Live Science—with more stores in the [...]
Oscar Winner Angus Wall Teams With Enso in Clever Back-to-School Effort
Performance Marketing
Khan Academy wants to school you—and, for the first time, it's going beyond YouTube tutorials to do it.
Facebook Tests ‘Satire’ Tag to Help Users Identify Fake News
Performance Marketing
Facebook wants to make sure its users are not only well-informed but feel smart, too.
Where Will Gawker Draw the Line in Online Debate?
Performance Marketing
Update: Jezebel wrote on its website that because of its complaints, Gawker Media has disabled media uploads in comments and removed offensive post.
Microsoft Reports $400 Million Loss on Xbox One
Performance Marketing
Xbox One might not be the juggernaut gaming console that Microsoft hoped it would be.