Ann M. Mack


Times Square Snow Globe to Promote Yahoo! Shopping

NEW YORK Yahoo! is promoting its shopping portal this Friday and Saturday by bringing a snow globe to Times Square that will house Santa and his elves, who will show […]

BlueLithium Purchases Ad-Serving Tech Company

NEW YORK BlueLithium, which serves more than 4 billion ad impressions per month to a network of 1,000 Web sites, said that it has agreed to acquire ad-serving technology company […]

Interactive Quarterly

Oh Yes Wyoming! With the trees and the horses and the rocks and the sheep. Oh Yes I’m Going! Through the plains and the trails and the streams and the […]

More Holiday Dollars Go to Web

NEW YORK Ease of purchase and new product discovery are among the chief reasons consumers are shifting more of their holiday shopping budget to the Internet this season, according to […]

OgilvyOne to Open S.F. Outpost

NEW YORK WPP Group’s OgilvyOne has landed interactive creative responsibilities for Yahoo! and the brand’s properties, sources said.The online duties were previously handled by an in-house group of less than […]

Yahoo!, SBC to Extend Web Beyond PC

NEW YORK In an effort to extend the Internet experience beyond the personal computer to home television and audio systems, mobile phones and other devices, Yahoo! has expanded its relationship […]

MSN Extends Overture Relationship

NEW YORK Microsoft’s MSN said that it has extended its sponsored-search distribution deal with Yahoo!-owned Overture to June 2006.Under the terms of the agreement, Overture of Pasadena, Calif., will continue […]

Google’s Stock Drops on Revenue Forecast

NEW YORK Shares in Google fell $4.96 or nearly 3 percent to close on the Nasdaq today at $167.54, following the company’s warning that its revenue growth rate would continue […]

OgilvyOne Gets Yahoo! Web Duties, Opens S.F. Outpost

NEW YORK WPP Group’s OgilvyOne has landed interactive creative responsibilities for Yahoo! and the brand’s properties, sources said.The online duties were previously handled by an in-house group of less than […]

At Ad:Tech, Gazing Into The Crystal Ball

The secret to Wayne Gretzky’s success? Skate to where the puck is going to be. Taking a page from the Great One’s hockey playbook, Hewlett-Packard’s Mary Bermel told the Ad:Tech […]