Andy Dumaine
Profit Over Principle
Brand Marketing
The not-so-secret dark secret of advertising is that there is gold in bullshit. Ad types can make a lot of money being so terrible that they won’t even share their [...]
Where’s the Intuition?
Brand Marketing
Too many ad people follow a formula, not a feelingMarketing is no place for people with no stomach for risk. Too much time and energy are consumed trying to prove [...]