Andrew McMains


The GSK-Novartis Deal Triggered This Global Media Pitch

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis.

Accounts in Review: Creative Searches Pick Up, a Bit

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]

Saatchi Fills Top Global Strategy Role After 5-Year Vacancy

Saatchi & Saatchi worldwide CEO Robert Senior has turned to a former colleague to lead strategy globally.

Droga5 Found Its Newest Client, NRG Energy, Through Old-Fashioned Matchmaking

Droga5's deal with William Morris Entertainment continues to pay dividends.

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan.The Montreal-based agency, which opened in 1993, already has offices in Toronto, New York, Los Angeles, Paris and Amsterdam. About 550 staffers work at the six offices.

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative […]

How a New Branded Content Shop Plans to Break Out of the Agency Model

Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients such as YouTube, New York's Museum of Modern Art and the non-profit organization Dress for Success.

ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying is currently handled as part of its general media account.

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business.