Andrew Mayer
The Ten Most Significant Social Games of 2009
Performance Marketing
It’s been a big year for social games as the category has exploded in popularity by orders of magnitude, going from a fad to a revolution that may well change [...]
Are You Making Your Social Games Wide or Deep?
Performance Marketing
Cloning games has been a standard practice in the industry ever since Munch-Man started nibbling at Pac-Man’s power pills. But in the world of social, where the simple game dynamics, [...]
Social Games Are a Constant Deployment Environment
Performance Marketing
You're releasing constantly, and with every new version you can be absolutely sure that 100% your users are working on the same version of the software. You can even release [...]
The Call to Action is a Simple Way to Increase Engagement in Social Games
Performance Marketing
No matter how well crafted your design or polished your graphics, at some point your user is going to get lost. A clear Call to Action is a way to [...]
Making Games Better Doesn’t Always Make Them Good
Performance Marketing
It sounds a little strange when I say it out loud, but I’m not sure I’m totally happy about the current drive towards “quality” that I see happening with social [...]
Social Optimism
Performance Marketing
I’ve taken a few laps around the gaming industry block, and during that time I’ve seen many, many “next big things”. Whether it was Multimedia, add-on gadgets, phantom machines actually [...]
Shopping is When Monetization Feels Good
Performance Marketing
This was originally presented as a speech to the Social Games Meetup on February 24th When it comes to making money on your games one thing that can easily gets [...]
Your Game is a Service Business
Performance Marketing
When I was a kid my Dad was a wholesale travel agent. That meant that it was his job to travel around the world and find locations and services that [...]
Successful Social Games Are All About Status
Performance Marketing
It’s a little shocking to see how quickly Social Platform Games seem to be trying to travel up the gameplay ladder to inherit all the problems and pitfalls of the [...]
Social Games Aren’t All About Great Gameplay
Performance Marketing
Back at the turn of the century, when just the idea of 3D games was still pretty awesome, something more fundamental was occurring. Still reeling from the dark years of [...]