Opinion: Rubber Band Meets Rubber Brand

Brand Marketing

By Andrew Harris

October 5, 2010

If you closed your eyes for a minute and imagined a typical gamer, what would you see? If you’re like most people (even most marketers), it’s probably a guy around [...]

Rubber Band Meets Rubber Brand

Brand Marketing

By Andrew Harris

October 4, 2010

If you closed your eyes for a minute and imagined a typical gamer, what would you see? If you’re like most people (even most marketers), it’s probably a guy around [...]