Alison Fahey
Adweek’s 30th: A Note From the Publisher/Editorial Director
Brand Marketing
I’ve worked at Adweek for 17 of its 30 years. During that time, we’ve witnessed, documented and marveled at all the radical changes that have taken place in the industry [...]
Q&A: Phil Dusenberry
Brand Marketing
Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, is being inducted in The One Club Creative Hall of Fame this week. Dusenberry joined the [...]
Agency Of The Year
Brand Marketing
This year’s Agency of the Year judging process forced us to tackle a basic question: What’s more important, growth or creativity? Ideally, the two would go hand in hand, and [...]
Roth Puts Price Tag on Draft’s Reputation
Brand Marketing
NEW YORK IPG CEO Michael Roth has calculated the cost of an agency’s reputation—and he’s priced it at around 40 million bucks.That’s how much IPG’s The Martin Agency stands to [...]
Roth Puts Price Tag on Draft’s Reputation
Brand Marketing
IPG CEO Michael Roth has calculated the cost of an agency’s reputation-and he’s priced it at around 40 million bucks. That’s how much IPG’s The Martin Agency stands to gain [...]
Q&A: IPG CEO Michael Roth
Brand Marketing
NEW YORK January 2007 marks the second anniversary for Michael Roth as CEO of Interpublic Group. For most of his tenure, the 61-year-old CPA has grappled with multiple accounting problems [...]
Michael Roth On The Spot
Brand Marketing
January 2007 marks the second anniversary for Michael Roth as CEO of Interpublic. For most of his tenure, the 61-year-old CPA has been grappling with multiple accounting problems and financial [...]
Q&A: IPG’s Michael Roth
Brand Marketing
January 2007 marks the second anniversary for Michael Roth as Interpublic Group. For most of his tenure, the 61-year-old CPA has grappled with multiple accounting problems and financial restatements. Citing [...]
Q&A: Howard Draft
Brand Marketing
As Interpublic Group prepares to merge Draft and Foote Cone & Belding, Howard Draft readies for the challenge of his career. The chief executive of Draft in Chicago has been [...]
AGENCY REPORT CARDS
Brand Marketing
On the following 23 pages, you’ll find nearly 25,000 words critiquing the performance of 55 U.S.-based ad agencies. It is, by far, the most comprehensive profile and ranking of its [...]