Alan Gottesman


Art & Commerce

High Point According to Advertising Expenditure Forecasts, a new report by Zenith Media, 1996 may have marked the zenith of the ad-growth cycle when viewed from a planetary perspective. That […]

Art & Commerce

Feeding Frenzy The aggregate value of communications-company consolidation deals–mergers and acquisitions–declined in 1997, dropping to $77.7 billion from 1996’s $110.8 billion. But, according to Veronis, Suhler & Associates, author of […]

Art & Commerce

Q2 For the most part, ad agency (and related) stocks handily outperformed the blue-chip end of the stock market (as measured by the Dow Jones) during the second quarter. First-quarter […]

Art & Commerce

Ad Spurt Computer makers, according to Competitive Media Reporting, nearly doubled their ad outlays in the first quarter, helping to grow overall ad spending by more than 9 percent. The […]

Art & Commerce

Poof! The ad world may soon learn the difference between puffery, a standard technique, and poofery, a recent Wall Street maneuver. It has become fashionable–and profitable–for financial engineers to package […]

Art & Commerce

Logical Analysis Direct marketing stands to outgrow general advertising as targeting techniques get better, and as the cost of mailing a sales pitch or making one on the phone improves […]

Art & Commerce

British Invasion The number of important U.K.-based publicly owned Big Agencies is now three: Saatchi & Saatchi, WPP Group and Cordiant Communications Group. The first two recently issued annual reports […]

Art & Commerce

Free Speech According to Freedom House, a Washington, D.C.-based organization that has surveyed international press freedom for 20 years, print and broadcast news media are least encumbered by laws, administrative […]

Art & Commerce

Growth Waves McCann-Erickson’s fearless forecaster, Bob Coen, has made it official: Advertising grew by 7 percent in 1997, a percentage point more than the economy. Up 10.5 percent, television showed […]

Art & Commerce

Value Gap In the 12 months ending March 31, 1998, Omnicom had revenues of $3.3 billion and earned $235 million, net. Multiplying the recent price of the company’s stock by […]