Alan Gottesman


Art & Commerce: Full Stream Ahead

At least 10,000 people flocked to Streaming Media East 2000 recently, a conference and exhibition aimed at folks laboring to make computers sing and dance with audio and video. Audio’s […]

Art & Commerce: Natural Limits

Advertising-agency stocks are not especially hot; they never have been. But the industry is becoming a creature of the stock market, with obvious effect on the big public companies. It […]

Art & Commerce: First Look

The last person to cover the advertising sector at Donaldson, Lufkin & Jenrette got promoted to research director, leaving the stocks in analytic limbo. A couple of weeks ago, however, […]

Art & Commerce: Drivers Wanted

With money flooding into adland from the dot.coms, one might forget who the industry’s largest customer is. It’s the car guys–chipping in one out of every $8 spent on advertising. […]




Mergers

Mergers. Over the past few years, couplings between and among marketing services companies have come fast and furious. The result? A significant increase in the industry’s “concentration” and a larger […]

Art & Commerce – Beware: Converging marketing services companies

Things That Go Bump Almost all of the big agency holding companies have strategies designed to win a greater share of their clients’ total marketing outlays. That’s a big reason […]

Art & Commerce: Growth Industry

For a dozen years, the investment-banking boutique Veronis, Suhler & Associates has updated its Forecast, an encyclopedia of the history and outlook for a broad swath of advertising and media. […]

Art & Commerce: Bait and Switch

As dot.coms pour money into advertising, traditional advertisers look below the line The dot.com companies are learning about the “mousetrap fallacy.” Conventional wisdom holds that if you build a better […]

Art & Commerce: Streetwise

Riding a hot economy, advertising stocks are putting big numbers on the board The ad business dances to the same rhythm as school. The year starts in early September, rushes […]

Art & Commerce

Chutzpah Yellow Pages advertising was a $12 billion business in the U.S. last year. Certain telephone companies, in their role as directory publishers, are among the largest media companies in […]