Al Stewart


Toyota Takes New Marketing Path

The June launch of Toyota Motors Sales’ youth-oriented Scion vehicle will be supported by a specially created “discovery zone” in dealer showrooms throughout California, the car maker said. Included will […]

D’Arcy L.A. Will be folded into Colby

LOS ANGELES Publicis Groupe’s D’Arcy Masius Benton & Bowles office here will be folded into Colby & Partners with all but its largest client, Sonicare, shifting to the five-year old […]

Size for the A’s, Youth for Padres

Two of California’s major-league baseball teams awarded their ad accounts last week after separate reviews that ignited interest from a number of prominent area shops. The Oakland Athletics selected Goodby, […]

LWS Lures Salvati and Sakoda Out of Retirement

Phil Salvati and Ken Sakoda, two veteran admen who rode off into the sunset three years ago, have returned to work with some longtime associates at Lenac, Warford, Stone. The […]

RPA Launches Honda Element

With two new TV spots that playfully mock the target audience as having a selective memory, American Honda Motor Co. this week launches its new youth-oriented vehicle, the Element. The […]

Saatchi Puts Familiar Face in Charge of Planning

Continuing an overhaul of its media department that began after the departure of its longtime media director this fall, Saatchi & Saatchi has brought back a former staffer, Kathi Perea, […]

Initiative Media Makes Executive Changes

LOS ANGELES — Interpublic Group of Cos.’ Initiative Media North America is installing new leadership at two of its regional offices and at Initiative Partners, the L.A.-based unit that works […]

Campaign Bows New Jack in the Box Menu Items

los angeles—Jack in the Box’s advertising mascot is straying into new territory to introduce additions to the fast-food chain’s menu. New ads breaking now from Secret Weapon Mar keting again […]

Jack Introduces Menu Items

los angeles—Jack in the Box’s advertising mascot is straying into new territory to introduce additions to the fast-food restaurant’s menu. New television spots breaking now from Secret Weap-on Marketing again […]

Bacardi Gig for davidandgoliath

As part of an effort to expand its presence on TV, Bacardi USA has tapped david andgoliath for a creative branding project after a review that included a number of […]