Al Stewart


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ICG Founders Start Over With Modest Plans

Brand Marketing

Convinced that media buying has become too top heavy at big agencies, two veteran executives who helped build one of those mega-shops are trying to elbow their way back into [...]

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Spots Imitate Film For Video Release

Brand Marketing

G&M Plumbing enlists actors to reprise roles for campaignThree TV spots supporting the video and DVD release of My Big Fat Greek Wedding will show the parents of the bride [...]

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Starkist Hires Suissa Miller For Creative

Brand Marketing

LOS ANGELES Suissa Miller has picked up creative duties on the Starkist Tuna account after a review of undisclosed shops, the client and the agency confirmed. Plans call for new [...]

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Bear Hugs and Giggles via KB&P

Brand Marketing

Teddy Ruxpin, the talking teddy bear that became a must-have Christmas gift in the late 1980s, has sired an heir.The Wabi Bear, due out in late 2003 and backed by [...]

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Battle of the Boxcars

Brand Marketing

Both vehicles are unusual, box-shaped hipmobiles for 18-24-year-olds. Both have souped-up sound systems and design twists test-marketed to gauge their “coolness.” Both cost less than $20,000. Still, for all their [...]

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Importing 2 Creatives

Brand Marketing

TBWA\Chiat\Day has hired two creative directors from Amsterdam who will work on adidas, Starz/Encore and other accounts.Boyd “Bo” Coy-ner, 37, and Kai Zastrow, 36, joined the agency’s San Francisco office [...]

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Harman Taps TBWA\Chiat\Day

Brand Marketing

Upscale audio component maker Harman International has chosen TBWA\Chiat\Day to create advertising for Harman Kardon, Infinity, JBL and all its other brands, the agency said.The 50-year-old Washington D.C.-based client, which [...]

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Saatchi’s Gilbert moving from LA to NYC

Brand Marketing

LOS ANGELES Scott Gilbert, the CEO of Saatchi & Saatchi’s office in Torrance, Calif., will move to the agency’s New York headquarters where he will serve as a managing partner [...]

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T&O Gets Racy for Car Wheels

Brand Marketing

Inspired in part by the movie The Fast and The Furious, an extensive print effort from the T&O Group seeks to capitalize on renewed interest in the aft-ermarket for car [...]

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T&O Breaks ‘Fast’ Work for Wheelmaker

Brand Marketing

LOS ANGELES Inspired in part by the hit movie “The Fast And The Furious” an extensive–and slightly provocative–new print effort from the T&O Group seeks to capitalize on the renewed [...]

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Toyota Takes New Marketing Path

Brand Marketing

The June launch of Toyota Motors Sales’ youth-oriented Scion vehicle will be supported by a specially created “discovery zone” in dealer showrooms throughout California, the car maker said. Included will [...]

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D’Arcy L.A. Will be folded into Colby

Brand Marketing

LOS ANGELES Publicis Groupe’s D’Arcy Masius Benton & Bowles office here will be folded into Colby & Partners with all but its largest client, Sonicare, shifting to the five-year old [...]

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Size for the A’s, Youth for Padres

Brand Marketing

Two of California’s major-league baseball teams awarded their ad accounts last week after separate reviews that ignited interest from a number of prominent area shops. The Oakland Athletics selected Goodby, [...]

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LWS Lures Salvati and Sakoda Out of Retirement

Brand Marketing

Phil Salvati and Ken Sakoda, two veteran admen who rode off into the sunset three years ago, have returned to work with some longtime associates at Lenac, Warford, Stone. The [...]

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RPA Launches Honda Element

Brand Marketing

With two new TV spots that playfully mock the target audience as having a selective memory, American Honda Motor Co. this week launches its new youth-oriented vehicle, the Element. The [...]