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Songtradr: Music In TV Ads More Likely To Appeal To Men

Although research shows women make more purchasing decisions, top TV ads on average feature music more likely to appeal to men

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Wireless Brands Are Singing Older Tunes

Songtradr recently used its AI sonic analysis technology to evaluate the songs licensed by some of the most-seen wireless ads on TV since the start of 2022.

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Music Sheds Light on Intended Audience for Back to School Ads

Songtradr's AI-driven analysis deciphers the art of choosing music in this year's back-to-school ads, revealing brand strategies to bridge generational gaps.

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TikTok Music Trends: August 2023 — Songs of Summer

Songtradr dives into the TikTok hacks, trends, and music brands should know, and reviews TikTok's first-ever 'Songs of the Summer' list

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Taco Bell Uses Music To Heat Up TV Ads

Songtradr data reveals how the brand uses a melodic blend of genres and artists to resonate with youthful audiences

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Barbie Took A Note From The Sonic Branding Playbook

A deep dive into Barbie’s strategic play with music, and how future films, TV, and brands can follow suit.

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TikTok Music Trends: July 2023 — Taylor’s Version

How music elevates UGC on social, and how brands can activate it