New Study Shows Brand and Performance Marketers’ Priorities Blur for In-App Campaigns
A joint study between InMobi and Advertiser Perceptions demonstrated that brand advertisers are increasingly adopting performance KPIs for their campaigns, creating a new hybrid KPI and blurring the lines between [...]
InMobi Launches InMobi Choice CMP Enhancing Frictionless Consent Management for Publishers
InMobi has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly changing global privacy regulations.
Amazon Prime Day Shifts Holiday Shopping Season Earlier, According to InMobi Insights
As the anticipated Cyber Five looms ahead, retailers might be wondering what they can expect from consumers this year. InMobi released insights from its annual survey on Amazon Prime Day [...]
InMobi Partners with Ad Net Zero to Further its Commitment to Sustainable Advertising
InMobi today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry.
