Zappos has sold clothing for years, but many consumers still view it as a shoe retailer. A new “Keep What You Love” spot from Saatchi & Saatchi and Golden LA aims to get the word out.
“We’re really diving in and being more deliberate in investing in telling the story around clothing, especially in a way that’s relevant to a younger demographic,” Zappos director of marketing Ryan Olivieri said. “We kept that in mind when we devised the concept of the spot.”
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