YouTube is making big moves in the live shopping game, detailing an integrated shopping experience it has been intensively testing, with creators representing a big part of the mix.
The Google-owned video platform cited a study it conducted with Publicis and TalkShoppe, saying that 89% of YouTube viewers who responded believe creators on the platform provide recommendations they can trust.
YouTube said in a blog post Tuesday, “The line between in-store and digital commerce has blurred, and shoppers are looking for inspiration and advice in new places.
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