Amazon

Wondery Will Make Amazon an Even More Formidable Force in Advertising

2021 is already shaping up to be a big year for audio marketing.

It seems likely Amazon will build out its audio advertising inventory on the heels of its latest acquisition. Source: Amazon

By Lisa Lacy

January 7, 2021

Amazon generated considerable buzz in an otherwise slow news cycle when it announced the acquisition of podcast publisher Wondery just before the New Year.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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