With Grocery Delivery in 15 Minutes or Less, JOKR Wants to Reinvent Food Shopping

Using local fulfillment hubs, the startup cuts out the middleman to offer speedier service via e-bike

Online grocery sales saw huge spikes during the pandemic as consumers looked to cut out potential exposure points to Covid-19, accelerating adoption of some pre-pandemic ecommerce innovations. As we move out of the pandemic economy and more people shop in stores, innovation in delivery of food and essentials marches on—and in some cases, that means getting groceries to doorsteps in record time.

JOKR, a global, app-based grocery delivery service that’s only available to U.S. consumers in New York City so far, has cut grocery delivery times down to 15 minutes or less thanks to a fleet of e-bikes and “micro fulfillment hubs” tucked away on side streets in the neighborhoods that JOKR serves.

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