After more than 100 years of being sold alongside sporting goods competitors, and living in the shadows of retail giants like Dick’s and the fallen Modell’s, the Super Bowl’s only football manufacturer is ready to claim its own offline territory.
Top line
Wilson Sporting Goods opened its first retail store on July 15 in Chicago, where the brand was created in 1913. The space will feature Wilson’s array of sports equipment, as well as limited-edition Chicago-themed products and the brand’s athletic apparel collection, which launched in May.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in