Ecommerce

Why Walmart+ Is Kind of a Letdown

Analysts are underwhelmed by the program’s pitch

Walmart bags in front of a door
Walmart's new membership-based loyalty program seeks to save customers time and money—but will they pay for the privilege?Walmart
By Lisa Lacy

September 1, 2020

Key Insights:

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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