Why Walmart+ Is Kind of a Letdown

Analysts are underwhelmed by the program’s pitch

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Key Insights:

Walmart finally announced a Sept. 15 launch date for its Walmart+ membership program, along with benefits like free shipping, a checkout-free payment option and discounts on gas.

During a conference call with reporters on Monday, chief customer officer Janey Whiteside deflected a number of comparisons to Amazon

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