Ecommerce Why Walmart+ Is Kind of a Letdown Analysts are underwhelmed by the program’s pitch Walmart's new membership-based loyalty program seeks to save customers time and money—but will they pay for the privilege?Walmart By Lisa LacySeptember 1, 2020 Key Insights: Walmart+ appears to be a defensive move to retain shoppers, not lure Amazon customers. Analysts say Walmart+ perks such as free shipping with an order minimum and stingy gas discounts fall flat. Lisa Lacy @lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's commerce editor. Recommended articles Related Articles Ecommerce Why Instacart Was Right for Carolyn Everson’s Next Act By Lisa Lacy Life in Quarantine Amazon Shoppers Are Buying a Lot More Pet Food and Hair Dye in Quarantine By Lisa Lacy Influencers & Creators The Oprah Effect Endures, Giving Black-Owned Businesses on Amazon a Big Boost By Lisa Lacy Commerce How PayPal Is Helping Retailers Increase Revenue and Loyalty By Lisa Lacy
