Why Walmart+ Is Kind of a Letdown

Analysts are underwhelmed by the program’s pitch

Walmart bags in front of a door
Walmart's new membership-based loyalty program seeks to save customers time and money—but will they pay for the privilege? Walmart

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.