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Key Insights:
- Walmart+ appears to be a defensive move to retain shoppers, not lure Amazon customers.
- Analysts say Walmart+ perks such as free shipping with an order minimum and stingy gas discounts fall flat.
Walmart finally announced a Sept. 15 launch date for its Walmart+ membership program, along with benefits like free shipping, a checkout-free payment option and discounts on gas.
During a conference call with reporters on Monday, chief customer officer Janey Whiteside deflected a number of comparisons to Amazon
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