Fashion & Apparel

Why Untuckit Keeps Going Back to That Annoying Commercial

Menswear embraces the growing acceptance of casual clothing in the workplace

Chris Riccobono standing on a street
Founder Chris Riccobono stars in Untuckit's first TV ad.Untuckit
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By Paul Hiebert

July 13, 2022

If you’re familiar with Untuckit, the 10-year-old clothing company that designs collared shirts for men to wear untucked, chances are you’ve come across its first TV commercial.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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