If you’re familiar with Untuckit, the 10-year-old clothing company that designs collared shirts for men to wear untucked, chances are you’ve come across its first TV commercial.
The 30-second spot features founder and executive chairman Chris Riccobono walking down a street in New York City. He looks intense and focused. Maybe even a bit mean. As he walks and dramatic music plays, Riccobono’s voice is heard explaining his “passion” to solve the “problem” of finding a shirt that looks good untucked.
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