Why Uber’s Drizly Deal Deserves a Toast

Taking a page out of Amazon’s playbook

The integration should allow customers to consolidate orders—and makes both platforms more competitive in food and alcohol delivery. Uber, Drizly, Getty Images

Two days after Dry January ended, ridesharing platform Uber announced plans to buy on-demand alcohol marketplace Drizly for $1.1 billion.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.