Why This Buzzy Athleisure Brand Is Getting Into Skincare

Alo's CEO said branching out from yoga wear to facial cleanser is 'natural'

alo beauty
Alo Yoga's first foray into beauty is the Alo Glow System.

Alo Yoga is betting that consumers will want to buy leggings and moisturizer from the same brand.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.