Why This Buzzy Athleisure Brand Is Getting Into Skincare

Alo's CEO said branching out from yoga wear to facial cleanser is 'natural'


Alo Yoga is betting that consumers will want to buy leggings and moisturizer from the same brand.

The direct-to-consumer brand known for its athletic wear is expanding its product portfolio with the launch of Alo Glow System, a skincare line. It is debuting with seven products, starting with the essentials to any skincare regimen: cleanser, serum, moisturizer, body spray, body wash, body lotion and body oil.

At first blush, the move might seem unexpected for Alo—its product lineup is almost entirely activewear or accessories directly related to yoga practice, like mats or blocks.

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