Why This Buzzy Athleisure Brand Is Getting Into Skincare

Alo's CEO said branching out from yoga wear to facial cleanser is 'natural'

alo beauty
Alo Yoga's first foray into beauty is the Alo Glow System.

Alo Yoga is betting that consumers will want to buy leggings and moisturizer from the same brand.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}