Why the Samsung Galaxy S21 Ultra Is a Premium Smartphone Experience

It's not for people looking for a bargain

Photo of the Samsung Galaxy S21 Ultra
If you are looking for the very best Android phone available today, look no further. Getty Images

I’ve had my Samsung Galaxy S21 Ultra for a couple of weeks now, and I can tell you without hesitation that “Ultra” is a fitting name for this smartphone. While the S21 line follows the recent industry trend of making affordable flagship phones, the S21 Ultra isn’t for people looking for a bargain. It is the very definition of a premium experience and it is priced to match. If you are looking for the very best Android phone available today, look no further.

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@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.