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Singer-songwriter Taylor Swift will perform at Alibaba’s Singles Day countdown gala on Nov. 10, following other U.S.-based performers like Mariah Carey and Pharrell Williams in recent years.
In terms of the promotional opportunity, it’s a logical move for Swift, who headlined Amazon’s first-ever Prime Day concert in July leading up to the release of her latest album, Lover, in August. And, citing an article in Forbes, Alibaba noted Lover sold more than 1 million physical and digital copies in its first week in China alone, making it the country’s best-selling international album of 2019.
Alibaba
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