Why Secondhand Clothes Are Taking Over the Closets of Every Generation

16% of Gen Z closets are made up of used items, a Poshmark study found

split photo of people holding credit cards and a group of people smiling looking at a computer
Sixteen percent of Gen Z closets are made up of secondhand items. Sources: Getty Images

With the rise of companies like The Real Real, ThredUp, Poshmark and more, consumers seem to be moving away from fast fashion and toward a more sustainable way of styling their closets.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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