Why Retailers Close Their Ecommerce Shops During a Lockdown

Patagonia, TJ Maxx, and Victoria's Secret have dealt with coronavirus differently than other stores

a website with a closed door sign
Retailers are facing tough decisions as they try to adjust to the impact of the coronavirus. Trent Joaquin

Key Insights:

With the vast majority of the retail industry labeled “inessential” by state and local authorities, everyone from mom-and-pop operations to major retailers have had to lock up shop because of the coronavirus.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.