Why Retailers Close Their Ecommerce Shops During a Lockdown

Patagonia, TJ Maxx, and Victoria's Secret have dealt with coronavirus differently than other stores

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With the vast majority of the retail industry labeled “inessential” by state and local authorities, everyone from mom-and-pop operations to major retailers have had to lock up shop because of the coronavirus.

Although ecommerce provides an opportunity to make sales despite store closures, some brands are shelving their online platforms as well, whether to remain true to a brand’s core values or because of a snag in operations.

Patagonia and TJX Companies, which own and operates brands including TJ Maxx and Marshalls, have all closed their brick-and-mortar as well as online ecommerce platforms.



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