Why Providing Contact Info Won’t Curb Bad Seller Behavior on Amazon

The policy is only effective if sellers are honest

illustration of a woman standing in front of charts and graphs with the amazon logo to her left
Sellers and lawyers alike are skeptical the policy change will do much. Amazon

In 2015, Pennsylvania resident Heather Oberdorf was blinded in one eye while walking her dog with a collar she bought from an Amazon seller, The Furry Gang. According to legal documents, the collar broke when her dog lunged, causing the retractable leash to fly back and hit her in the face.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.