Why Other Direct-to-Consumer Brands Can Take a Page Out of Harry’s Playbook

Companies that want to be acquired should look beyond their products

What Harry's had above all is a brand that was more than the products it sold. Harry's

It’s possible that the $1.37 billion acquisition of Harry’s by Edgewell Personal Care is both a win and loss for the once direct-to-consumer shaving company. Sure, the founders are now leading all of Edgewell’s U.S. operations, but at the cost of owning and operating an independent company.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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