Why Ocean Spray Intentionally Labels Its Cranberry Sauce Upside-Down

The mystery of the Thanksgiving staple has been solved

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When it comes to Thanksgiving favorites, research shows Americans rank cranberry sauce squarely in the middle between all-stars like turkey, mashed potatoes and stuffing, and less popular dishes like turnips and tofu.

This still translates to more than 67 million cans of Ocean Spray’s jellied cranberry sauce sold each year between Thanksgiving and Christmas. (Ocean Spray dominates the market with roughly 70% share.)

If you’re among the 76% of American consumers who have purchased cranberry sauce for the holidays, per Ocean Spray, you may have noticed you have to flip the can over to open it.



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