Advertising

Why Marketers Might Never Move Past '90s Nostalgia

PepsiCo begins 2022 by bringing back Crystal Pepsi (again)

A collage of images related to '90s pop culture — Shoppers can win a free bottle of Crystal Pepsi by posting a photo of themselves in the ‘90s on Twitter.PepsiCo

By Paul Hiebert

January 4, 2022

It’s a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and “Livin’ la Vida Loca” is the farthest away it’s ever been.

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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