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Why Marketers Might Never Move Past '90s Nostalgia

PepsiCo begins 2022 by bringing back Crystal Pepsi (again)

A collage of images related to '90s pop culture
Shoppers can win a free bottle of Crystal Pepsi by posting a photo of themselves in the ‘90s on Twitter.PepsiCo
Headshot of Paul Hiebert
By Paul Hiebert

January 4, 2022

It’s a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and “Livin’ la Vida Loca” is the farthest away it’s ever been.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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