Learn how to market to your modern customer at Commerceweek. Join leaders from Visa, Uber, Amazon and more in NYC or log on virtually. Sign up now to save.
It’s a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and “Livin’ la Vida Loca” is the farthest away it’s ever been.
And yet those days feel anything but distant. The 1990s continue to pop up in fashion revivals and series reboots, such as Bel-Air, NBCUniversal’s dramatic retelling of The Fresh Prince of Bel-Air.
This is especially true in marketing. Recent examples include Hotels.com offering a Lisa Frank-themed room adorned with rainbows and animal prints, Uber Eats reuniting Wayne and Garth of Wayne’s World for a Super Bowl spot and Goldfish crackers partnering with JNCO

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in