Why Marketers Might Never Move Past '90s Nostalgia

PepsiCo begins 2022 by bringing back Crystal Pepsi (again)

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It’s a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and “Livin’ la Vida Loca” is the farthest away it’s ever been.

And yet those days feel anything but distant. The 1990s continue to pop up in fashion revivals and series reboots, such as Bel-Air, NBCUniversal’s dramatic retelling of The Fresh Prince of Bel-Air.

This is especially true in marketing. Recent examples include Hotels.com offering a Lisa Frank-themed room adorned with rainbows and animal prints, Uber Eats reuniting Wayne and Garth of Wayne’s World for a Super Bowl spot and Goldfish crackers partnering with JNCO



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