Why Dunkin' Is Making a National Plea for New Workers for the First Time Ever

Among the perks offered recruits: a college education


Jobs in quick-service franchises have historically been among the restaurant industry’s toughest to fill. But with over 30 million Americans out of work, an outfit like Dunkin’ might just be in for a wave of applications.

And it really wants them.

Beginning today, the chain kicked off a national recruitment campaign—the first in its 70-year history. Titled “Dunkin’ Runs on You” (a riff on the familiar “America Runs on Dunkin’” tagline), the BBDO New York-created campaign advertises openings at all levels in the restaurants, from cashiers on up to managers, with the aim of recruiting 25,000 new workers.

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