Adapting to Crisis

Why Digital Storefronts—Not Physical—Matter Most Now

The threat of broken shop windows is just par for the course for retailers in the age of Covid-19

2020 has proven retailers with digital storefronts are best poised to survive this prolonged period of change and uncertainty.Spencer Platt/Getty Images
By Lisa Lacy

November 5, 2020

From Rodeo Drive to the Magnificent Mile and beyond, retailers ranging from CVS to Louis Vuitton have boarded up their storefronts as they brace for vandalism as election results come in.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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