Why Digital Storefronts—Not Physical—Matter Most Now

The threat of broken shop windows is just par for the course for retailers in the age of Covid-19

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From Rodeo Drive to the Magnificent Mile and beyond, retailers ranging from CVS to Louis Vuitton have boarded up their storefronts as they brace for vandalism as election results come in.

Earlier this year, retailers incurred more than $1 billion in insured losses, per early estimates from the Insurance Information Institute. The trade organization claims that damage committed by some people during protests over George Floyd’s death in police custody could collectively qualify as the “costliest civil disorder in US history.”



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