Conversational Commerce Is on the Rise, and It's Perfect for Mother's Day

Assistants and chatbots can have relationships with consumers


With Mother’s Day right around the corner, many consumers are frantically Googling “2018 Mother’s Day gifts” to come up with last-minute ideas, often needing to sift through pages of search results to find that perfect gift. But what if that search could be interactive, personalized and, well, conversational?

Conversational commerce could be the future of shopping for more intimate holidays like Mother’s Day and Valentine’s Day as chatbots and voice assistants are capable of establishing relationships with consumers and can make purchasing the right gift easier.

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This story first appeared in the May 7, 2018, issue of Adweek magazine. Click here to subscribe.