Why Brands Are Looking to the Stars to Connect With Consumers

Astrology provides marketers with content that's personal, comforting and controversial—and just plain fun

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you’re not wrong.

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