Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

The ecommerce giant recently launched a Kickstarter-like program called Build It

a room with lights and people inside that says build it
Amazon's Build It helps gauge consumer interest in new products. Amazon

Amazon is turning to the wisdom of crowds to determine which voice-enabled smart devices are worth producing.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.