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Cyber Monday is a wrap, and with it, so is the busiest shopping week of the year. The Covid-19 pandemic made for a different sort of Cyber Week, especially with fewer storefronts open on Thanksgiving compared to past seasons, prompting consumers to make more purchases online.
Still, different doesn’t necessarily mean negative. And there were plenty of winners during this year’s Cyber Week bonanza. The successes came despite a longer sales period running up to Cyber Week, and in the context of a pandemic that has resulted in staggering job losses across the country.