WhatsApp teamed up with Jio Platforms in India to roll out the messaging application’s first end-to-end shopping experience with ecommerce company JioMart, a joint venture between Jio Platforms and Reliance Industries.
The Meta-owned app said the rollout is part of a strategic partnership between Meta and Jio Platforms to accelerate the digital transformation in India and give people and businesses of all sizes in the country the opportunity to connect.
Shoppers in India can browse the JioMart catalog, add products to their cart and pay to complete purchases, all within WhatsApp, and they can start the process by sending “Hi” to JioMart’s WhatsApp number.
Reliance Industries chairman and managing director Mukesh Ambani said in a WhatsApp blog post, “Our vision is to propel India as the world’s leading digital society.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in