What New AI Art Technology Could Mean for the Marketing and Advertising Worlds

OpenAI's breakthrough image generator is now being offered as a commercial product

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Darth Vader browsing a cereal aisle. Cats in cowboy hats. Bart Simpson starring in a rap video. If you’ve spent any time on Twitter over the last few months, you may have noticed a flood of surreal images with a realistic yet slightly distorted quality that situates them somewhere in the uncanny valley.

This art is the work of Dall-E 2, a machine learning image generator from research group OpenAI. The tool has singlehandedly advanced the state of artificial intelligence art tech from garbled abstractions to sometimes-photorealistic renderings.



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