Amazon Shoppers Are Buying a Lot More Pet Food and Hair Dye in Quarantine

The uptick is good for Amazon brands in select categories

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

Amazon customers stuck at home during the Covid-19 pandemic have been buying more pet food, kitchen tools, haircare products and athleisure wear.

That’s according to a new study from web analytics firm SimiliarWeb, which looked at the buying habits of consumers on the ecommerce platform from January to April 2020, and compared it to the same period last year.

As online shopping has increased, it’s been particularly good for Amazon’s private label brands in some categories, but not others.

Here’s a closer look at the findings:

Pet Food and Supplies

Purchases of pet supplies on Amazon were up 66% year over year.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in