We’ve Been Hearing About Drone Delivery for Years. So Where Are All Those Drones?

Amazon promised the autonomous transport was coming, but it’s not yet a reality for the ecommerce giant

It was nearly four years ago when 7-Eleven announced it completed the first autonomous drone delivery in the U.S. A few months later, Amazon’s Prime Air completed its first drone delivery in England. And while Amazon executive Jeff Wilke said he expected drone deliveries in the U.S. “within months” of June 2019, we’re still not there.

When asked about the status of its drone delivery program, Amazon said in a statement “there are no shortcuts” and it has “made great progress” toward fulfilling customer orders in 30 minutes or less.

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This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.