Walmart's New Try-On Tech Works With Customers' Own Photos

The move follows the retailer's acquisition of virtual fitting room startup Zeekit last year

Walmart is offering its customers more ways to try on clothes virtually with a new tool that superimposes products on photos.

The new feature, Be Your Own Model, offers shoppers the option of fitting an item of clothing onto an existing photo of themselves using machine learning image recognition. Walmart previously only let customers choose from an array of models of various body types and skin colors. The tool is a continuation of Walmart’s efforts to integrate the artificial intelligence technology it absorbed with

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