Walmart+ Ups the Ante With a New Prescription Benefit

Amazon reportedly has a similar offering in the works

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Walmart is adding a prescription savings benefit to its Walmart+ membership program, which is arguably the biggest benefit upgrade since the program launched in September 2020.

Top line

Through this prescription benefit, which the retailer is calling Walmart+ Rx For Less, members can “unlock exclusive savings on thousands of the most commonly prescribed medications,” the retailer said in a statement.

This includes “select medications at zero cost and thousands of additional prescription medications at a discount of up to 85%.”

Between the lines

Walmart Pharmacy will continue to offer its $4 generics program.

The

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