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Twitter’s new shoppable livestream functionality will be broken in by none other than retail colossus Walmart.
Dancer, singer, social media creator and songwriter Jason Derulo will do the honors, hosting Cyber Deals at 7 p.m. ET Sunday (Nov. 28).
Since making its shoppable livestream debut on TikTok last December, Walmart has held more than 15 live shopping events on that platform, as well as YouTube and its own website, working with more than 20 creators and hosts, and now, Twitter is part of the mix.
Walmart said it saw its brand favorability rise 14% following its Homecoming series of livestreamed concerts on Twitter, and each installment yielded gains in time watched and conversions.
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