Walmart Makes a Bigger Play for Brand Ad Budgets

Retail giant lands three new partners for ad biz


As more retailers like CVS and Walgreens launch media networks to capture a greater chunk of brands’ advertising budgets, Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform.

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Agencies Harvest Group, Tinuiti and Stackline, join beta partners Flywheel, Kenshoo, Pacvue and Teikametrics.

Lex Josephs, vp of ad sales and adtech partnerships at Walmart Connect, said the unit “gives advertisers of all sizes [the] direct access and real-time insights they need to make informed decisions on their campaigns.”

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