Walmart Makes a Bigger Play for Brand Ad Budgets

Retail giant lands three new partners for ad biz

The retailer's ad business is estimated to have brought in nearly $1 billion in sales in 2020. Walmart

As more retailers like CVS and Walgreens launch media networks to capture a greater chunk of brands’ advertising budgets, Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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