Walmart’s quest for ecommerce dominance continues with the arrival of Walmart eBooks, the company’s newest strategy to compete with Amazon.
Walmart eBooks by Rakuten Kobo is part of the company’s broader partnership with the Japanese ecommerce company. With Walmart eBooks, consumers will be able to choose from 6 million titles in Kobo’s library, and they will be able to join a new audiobook subscription service for $9.99. (Amazon’s Audible subscription is currently $14.95 a month.)
“It will be tough to compete with Amazon here but maybe they’ll get some exclusives or they’ll be able to bundle it with a loyalty program and drive some adoption,” said Sucharita Kodali, a retail analyst at Forrester Research.
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